That is the key of this kind of video production, being and represent yourself. Don’t be into trends. Don’t make fashion own you, but you decide what you are, what you want to express by the way you are and the way to live. I sometimes feel that a pattern is almost a promo statement in itself. I do not have one theme for each time, I just try to make beautiful things all year round. People said making video inside out was not proper. I disagreed, because video that are inside out are as beautiful as a cathedral.
I’ve been in the cool place, but I wasn’t really cool – I was trying to pass for hip or cool. It’s the awkwardness that’s nice. I think I’d go mad if I didn’t have a place to escape to. If you cut a painter’s hands off, this is a link he’d still feel the urge to pick up a brush. I want to thank all the people who wanted my demo, the famous and the unknown, who have been so faithful to me and given me so much joy.
More About Video Promo
It pains me physically to see a bad production, rendered pathetic, by fashion. I didn’t want to be a director, and for a good half of my career I didn’t like it. I always wanted to do other things. Every day I’m thinking about change. Web represent democracy in video production. I love promo that age well – promo video that don’t date, that stand the test of time and that become examples of the absolute best.
Video ideas never stops. There is always the new project, the new opportunity. I have a fantastic relationship with images. I use it to built my freedom. It is not easy to do it well. I am especially grateful that I have been able to keep my own style over the decades, in spite of the many changes that have taken place in the world of videomaking and in its business. Confidence. If you have it, you can make anything look good. The only way to do something in depth is to work hard. I like the irony in my work.
I get ideas about what’s essential when packing my suitcase. I was the first person to have a punk rock hairstyle. I like nature. I like to design everything to do with nature. I am interested in the past, as the road to the future. I love the 2000s because everyone started to love video production.
I adore the challenge of creating truly modern promo, where a client’s personality and sense of self are revealed. I believe that my video can give people a better image of themselves – that it can increase their feelings of confidence and happiness. Confidence. If you have it, you can make anything look good. Promo video should be fun. It shouldn’t be labelled intellectual. People have got more of a discerning eye. They appreciate cut and details, things that aren’t so obvious. They like things that have cachet and gentlemanliness.